Tag Archives: oracle

Nick Westergaard

April 5, 2021

Podcast

Optimizing Your Marketing Mix with Bonnie Crater

bonnie crater on brand

“There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. We discussed all of this and more this week on the On Brand podcast.