Tag Archives: mcdonalds
Answering Difficult Questions Can Create Breakthrough Brand Stories
http://traffic.libsyn.com/onbrand/Gregory_Diehl_On_Brand.mp3Podcast: Play in new window | Download“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of … 
Inside McDonald’s Brand Evolution with Steve Levigne
http://traffic.libsyn.com/onbrand/Steve_Levigne_On_Brand.mp3Podcast: Play in new window | Download“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands …
