Tag Archives: living the brand
How Schwinn Uses Stories to Power Brand Advocacy
http://traffic.libsyn.com/onbrand/Samantha_Hersil_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations. As Associate Marketing Manager, it’s … 
Living the Brand at Ben & Jerry’s with Mike Hayes
http://traffic.libsyn.com/onbrand/Mike-Hayes-On-Brand_-_11615_11.53_AM.mp3Podcast: Play in new window | Download“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone …
