Tag Archives: inside out branding

Nick Westergaard

March 30, 2020

Podcast

Sharpen Your Message into a Velvet Machete with Amber Hurdle

amber hurdle on brand

“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast.