Tag Archives: higher education
Reinventing Integrated Marketing Communications with Don E. Schultz
http://traffic.libsyn.com/onbrand/Don_Schultz_On_Brand.mp3Podcast: Play in new window | Download“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing … 
Seth Godin on Branding, Books, and Education (Episode 100 – Part 2)
http://traffic.libsyn.com/onbrand/Seth_Godin_On_Brand.mp3Podcast: Play in new window | DownloadIn 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing …
How to Reinvent Your Brand with Dorie Clark
http://traffic.libsyn.com/onbrand/Dorie-Clark-On-Brand.mp3Podcast: Play in new window | Download“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can …
