Tag Archives: experian

Nick Westergaard

May 17, 2021

Podcast

Using Smart Data to Fill Brand Gaps with Aimee Irwin

aimee irwin on brand

“When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019, the world has been dealing with the impact of the COVID-19 global pandemic. As a result, consumer behavior has changed in ways marketers need to know about. Aimee breaks it down this week on the show. Enjoy!


Nick Westergaard

December 2, 2019

Podcast

Using Big Data to Create Customer Connections with Aimee Irwin

aimee irwin on brand

“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

September 24, 2018

Podcast

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

http://traffic.libsyn.com/onbrand/Kevin_Dean_On_Brand.mp3Podcast: Play in new window | Download“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to …