Tag Archives: experian

Nick Westergaard

December 2, 2019

Podcast

Using Big Data to Create Customer Connections with Aimee Irwin

aimee irwin on brand

“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

September 24, 2018

Podcast

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

http://traffic.libsyn.com/onbrand/Kevin_Dean_On_Brand.mp3Podcast: Play in new window | Download“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to …