Tag Archives: culture

Nick Westergaard

By Nick Westergaard on January 28, 2019

Podcast

Why Great Brands Must Design Great Culture with Josh Levine

josh levine on brand

http://traffic.libsyn.com/onbrand/Josh_Levine_On_Brand.mp3Podcast: Play in new window | Download“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Levine has made his mission helping organizations understand the need for culture design in our rapidly …


Nick Westergaard

By Nick Westergaard on July 23, 2018

Podcast

The Architecture of Building Brand Intimacy with Mario Natarelli

mario natarelli on brand podcast

http://traffic.libsyn.com/onbrand/Mario_Natarelli_On_Brand.mp3Podcast: Play in new window | Download“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the …


Nick Westergaard

By Nick Westergaard on March 5, 2018

Podcast

Why You Need to Integrate Brand and Culture with Denise Lee Yohn

denise lee yohn on brand

http://traffic.libsyn.com/onbrand/Denise_Lee_Yohn_On_Brand_2.mp3Podcast: Play in new window | Download“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big …


Nick Westergaard

By Nick Westergaard on February 19, 2018

Podcast

How to Project Brand Confidence with Melanie Spring

melanie spring

http://traffic.libsyn.com/onbrand/Melanie_Spring_On_Brand.mp3Podcast: Play in new window | Download“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — …


Nick Westergaard

By Nick Westergaard on June 29, 2015

Podcast

Growing a Brand into a Movement with Hubspot’s Mike Volpe

mike volpe

http://traffic.libsyn.com/onbrand/Mike_Volpe_On_Brand.mp3Podcast: Play in new window | Download“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows …