Tag Archives: branded content
How to Be Your Brand’s Editor in Chief with Ann Handley
http://traffic.libsyn.com/onbrand/Ann_Handley_On_Brand.mp3Podcast: Play in new window | Download“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley … 
Understanding Native Advertising and Content with Melanie Deziel
http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …
Why Brand Constraints Inspire Creativity with Joe Pulizzi
http://traffic.libsyn.com/onbrand/Joe_Pulizzi_On_Brand_-_9315_3.09_PM.mp3Podcast: Play in new window | Download“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is …
Why Content Brands Trump Branded Content with Andrew Davis
http://traffic.libsyn.com/onbrand/Andrew-Davis-On-Brand.mp3Podcast: Play in new window | Download“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the …
