Tag Archives: branded content

October 31, 2016


How to Be Your Brand’s Editor in Chief with Ann Handley

http://traffic.libsyn.com/onbrand/Ann_Handley_On_Brand.mp3Podcast: Play in new window | Download“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley …

June 27, 2016


Understanding Native Advertising and Content with Melanie Deziel

melanie deziel on brand

http://traffic.libsyn.com/onbrand/Melanie_Deziel_On_Brand.mp3Podcast: Play in new window | DownloadWhat sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s …

September 7, 2015


Why Brand Constraints Inspire Creativity with Joe Pulizzi

joe pulizzi

http://traffic.libsyn.com/onbrand/Joe_Pulizzi_On_Brand_-_9315_3.09_PM.mp3Podcast: Play in new window | Download“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is …

January 12, 2015


Why Content Brands Trump Branded Content with Andrew Davis

andrew davis on brand

http://traffic.libsyn.com/onbrand/Andrew-Davis-On-Brand.mp3Podcast: Play in new window | Download“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the …