Tag Archives: brand name

Nick Westergaard

By Nick Westergaard on November 28, 2016

Podcast

How to Develop the Right Brand Name with Naming Expert Mike Pile

http://traffic.libsyn.com/onbrand/Mike_Pile_On_Brand.mp3Podcast: Play in new window | Download“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s …


Nick Westergaard

By Nick Westergaard on April 20, 2015

Podcast

Why Your Brand Needs a Narrative with Jonathan Littman

jonathan littman

http://traffic.libsyn.com/onbrand/Jonathan_Littman.mp3Podcast: Play in new window | Download“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author …