Tag Archives: brand name

Nick Westergaard

October 26, 2020

Podcast

Developing a Strong Brand Name with Brad Flowers

brad flowers on brand 2

“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that.


Nick Westergaard

November 28, 2016

Podcast

How to Develop the Right Brand Name with Naming Expert Mike Pile

http://traffic.libsyn.com/onbrand/Mike_Pile_On_Brand.mp3Podcast: Play in new window | Download“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s …


Nick Westergaard

April 20, 2015

Podcast

Why Your Brand Needs a Narrative with Jonathan Littman

jonathan littman

http://traffic.libsyn.com/onbrand/Jonathan_Littman.mp3Podcast: Play in new window | Download“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author …