Tag Archives: brand effectiveness
Measuring Brand Effectiveness with Nielsen’s David Brandt
http://traffic.libsyn.com/onbrand/David_Brandt_On_Brand.mp3Podcast: Play in new window | Download“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt …