Tag Archives: ar

March 16, 2020


Immersive 3D Branding with VR Expert Ashley Crowder

ashley crowder on brand

This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast.

February 11, 2019


Creating a Media Frenzy Around Your Brand with Sarah Tourville

sarah tourville on brand

http://traffic.libsyn.com/onbrand/Sarah_Tourville_On_Brand.mp3Podcast: Play in new window | Download“The reality is that many want to be innovative and disruptive and they’re just not.” Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Tourville has spent her career helping disruptive …

October 1, 2018


What It Means to Be an Everywhere Brand with Jeff Rohrs

jeff rohrs on brand

http://traffic.libsyn.com/onbrand/Jeff_Rohrs_On_Brand.mp3Podcast: Play in new window | Download“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. …

August 20, 2018


Exploring the New Reality of Brand Building with Cathy Hackl

cathy hackl on brand

http://traffic.libsyn.com/onbrand/Cathy_Hackl_On_Brand.mp3Podcast: Play in new window | Download“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified …

July 15, 2016


Social Sound Bite: Why You Should Pay Attention to Pokemon Go

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-55.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in …