Tag Archives: american express

March 9, 2015

Podcast

Brand Consistency vs. Coherence with Barbara Apple Sullivan

barbara apple sullivan on brand

http://traffic.libsyn.com/onbrand/Barbara-Sullivan-On-Brand.mp3Podcast: Play in new window | Download“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like …