Tag Archives: culture
Cultivating a Creative Culture with Justin Dauer
http://traffic.libsyn.com/onbrand/Justin_Dauer_On_Brand.mp3Podcast: Play in new window | Download“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection … 
Why Great Brands Must Design Great Culture with Josh Levine
http://traffic.libsyn.com/onbrand/Josh_Levine_On_Brand.mp3Podcast: Play in new window | Download“It’s imperative. You must design your culture. It plays such a big role.” Educator, author, and designer Josh Levine has made his mission helping organizations understand the need for culture design in our rapidly …
The Architecture of Building Brand Intimacy with Mario Natarelli
http://traffic.libsyn.com/onbrand/Mario_Natarelli_On_Brand.mp3Podcast: Play in new window | Download“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the …
Why You Need to Integrate Brand and Culture with Denise Lee Yohn
http://traffic.libsyn.com/onbrand/Denise_Lee_Yohn_On_Brand_2.mp3Podcast: Play in new window | Download“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big …
How to Project Brand Confidence with Melanie Spring
http://traffic.libsyn.com/onbrand/Melanie_Spring_On_Brand.mp3Podcast: Play in new window | Download“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — …
Growing a Brand into a Movement with Hubspot’s Mike Volpe
http://traffic.libsyn.com/onbrand/Mike_Volpe_On_Brand.mp3Podcast: Play in new window | Download“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows …
