Tag Archives: brand extension
Distrupting the Definition of Branding with Jason Baer
http://traffic.libsyn.com/onbrand/Jason-Baer-On-Brand.mp3Podcast: Play in new window | Download“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He …