Tag Archives: audience strategy
How to Reach Your Target Audience with the Right Message
Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended … 
8 Tips to Being a Better Brand Storyteller
Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to …
