When we asked the 200 marketers who gathered at the Iowa River Landing for last year’s Social Brand Forum what kind of smaller, daylong workshop they’d find most valuable, the answer was an overwhelming cry for a focus on social strategy. Since our first Social Strategy Boot Camp in Cedar Rapids last January, we’ve taken the event to Des Moines, Madison, and the Quad Cities. As we prepare for our last tour stop in Omaha on August 29th and this fall’s Social Brand Forum, we realized we needed to add one more stop a little closer to home.
The Cedar Falls/Waterloo Social Strategy Boot Camp will be on Thursday, August 22nd at the Innovative Teaching Technology Center (ITTC) on the campus of the University of Northern Iowa. This innovative space lives up to it’s name, as the newly remodeled facility is a hub for UNI’s interactive digital studies program. In speaking with our friends from the Cedar Valley AAF chapter as well as the savvy faculty at UNI, we could see that the support was strong for one more event here in Iowa.
UNI’s ITTC Building – Cedar Falls
During Social Strategy Boot Camp, I lead the group through topics that include developing a social media business objective, how to engage, content marketing, social media implementation considerations, monitoring, measurement, and ROI. Interspersed between these lectures are Birds of a Feather networking sessions that allow marketers to interact with other similar organizations and those who may be facing similar challenges. The best part? Attendees leave the event with a draft of their social media plan to share with their team.
Cost for the all-day event begins with an early-bird rate of $95 that is currently available for both upcoming Boot Camps — Cedar Falls and Omaha. Two weeks before each event, the cost will go up to $115. Register now and save! Like all stops on our Social Strategy Boot Camp tour, the event is sponsored by multi-channel marketing hub ExactTarget, GroSocial, and Zephyr Printing and Design.
I can’t tell you how excited I am to add one more stop to our inaugural Social Strategy Boot Camp tour. This promises to be another exciting day of learning here in Iowa. I hope to see you there!
Ready to take the next step? You can learn more and register now at SocialStrategyBootCamp.com. If you have any questions about the event, please feel free to contact me personally.
Interested in a private Social Strategy Boot Camp on-site at your organization? Contact us for more information.
