“It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast.
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About David Newman
David Newman is a Certified Speaking Professional and member of the National Speakers Association Million Dollar Speaker Group. David is the author of the business bestseller Do It! Marketing and Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise (HarperCollins, 2020.) He’s the host of The Speaking Show, an iTunes Top 50 marketing podcast, and the #1 highest-rated podcast on the business of speaking.
David helps executives and entrepreneurs master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform. As a speaker himself, David has delivered over 600 paid programs since 1992 and counts 44 of the Fortune 500 among his clients and audiences. David is also the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates, ranging from brand new speakers to members of the National Speakers Association “Speaker Hall of Fame.”
What’s the Do It! ethos? As a reader of both of David’s books, I had to ask what the Do It! mindset is all about. He actually shared that there’s an acronym behind this phrase. While it’s not actively used, it spells out everything you need to know about David’s approach to entrepreneurial marketing and professional speaking. You have to …
How do marketers Do It in the midst of COVID-19? “I’m gonna sound harsh but there were people — even before this — that were reluctant to market clearly. You have to do that now. You also have to give away your top notch-content for free.”
One more thing … “I think our messaging needs to change. If you don’t address this you’re gonna sound tone-deaf and irrelevant.” But David’s not just talking about the “hand sanitizer banner” at the top of your website or in your emails.
What brand has made David smile recently? “We are huge fans of Trader Joes. To control crowding they’re only letting 40 families in the store at a time. But they don’t just have people standing in a line outside.” David shared how they have laminated signs with some fun dad jokes to bring even more smiles to their customers.
As We Wrap …
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On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
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