What’s the Difference Between a Retweet and a Quoted Tweet?


December 5, 2014

social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from a recent social media workshop, “What’s the difference between a retweet and a quoted tweet?” With RTs, MTs, HTs, quoted tweets, mentions, and more, Twitter has a language of its own. What does all of this mean for your brand and how you engage? Let’s chat about this.

Twitter continues to play a growing role in how brands are built, how information is shared, and how purchases are made. And yet this social network remains among the most misunderstood by brands of all shapes and sizes. For example, what’s the difference between a retweet and quoted tweet? It’s really pretty simple. A retweet re-sends a tweet you’ve selected — as is — to your followers. While retweeting is faster, quoting a tweet allows you to add your comments and even modify the tweet (MT) if you chose. Listen to the show to hear the rest.

For this week’s social media news we talked about the launch of our 2015 Event Series including Social Brand Forum 2015, Digital Strategy Boot Camp, and Twitter Brand Basics. You can learn more and register for all of these right here.

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

Remember to subscribe to the show on iTunes — and don’t be shy about giving us a rating and review to help others find us. You can also listen to the show via Stitcher Radio. Until next week, see you on the Internet!


Email Brand Driven Digital

is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.