The Future of Marketing Is Collaboration with Vlad Calus


November 11, 2019

vlad calus on brand

“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.

Enjoy This Episode Now

About Vlad Calus

Vlad Calus is the co-founder at Planable, the command center of social media collaboration for marketing teams, digital agencies and freelancers to collaborate with their teammates and clients on content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at age 19 and became an honoree Forbes 30 Under 30 at 22 years of age. And he’s been featured as a guest writer and marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

Episode Highlights

How did Vlad and his partners develop the idea for Planable? “All of us worked in digital agencies before. We were creating spreadsheets and Google Docs. It was so frustrating.” In search of a better tool, they ended up creating one in Planable.

How does founding a nonprofit relate to founding a tech startup? It’s all connected and collaborative. “I wanted to solve problems.” This throughline is a part of every aspect of Vlad’s work.

What brand has made Vlad smile recently? Vlad pointed to the accelerator Techstars. Specifically, he noted that he was partnering with them to write a new book. “I never thought of myself as an author.” But he does now and that brings a smile to his face.

To learn more, check out the Planabale website and connect with Vlad on LinkedIn.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.




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