Tag Archives: your brand sucks

November 15, 2021


What to Do If Your Brand Sucks with Ernie Harker

ernie harker on brand

“If you start off on the wrong foot and your brand isn’t in line with the attitudes or personality of the brand, there’s confusion.” Or, to put it bluntly, your brand sucks. That’s the title of strategist Ernie Harker’s new book. We discuss how to … not build a brand that sucks this week on the On Brand podcast.