Tag Archives: writing for the web

Nick Westergaard

January 27, 2020

Podcast

Creating a Conversational Brand with Nick Usborne

nick usborne on brand

“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast.