Tag Archives: what great brands do

March 5, 2018


Why You Need to Integrate Brand and Culture with Denise Lee Yohn

denise lee yohn on brand

http://traffic.libsyn.com/onbrand/Denise_Lee_Yohn_On_Brand_2.mp3Podcast: Play in new window | Download“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big …

January 25, 2017


Should Your Brand Take a Stand?

brand take a stand

Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, …

November 2, 2015


What Makes a Great Brand with Denise Lee Yohn

denise lee yohn

http://traffic.libsyn.com/onbrand/Denise_Lee_Yohn_On_Brand.mp3Podcast: Play in new window | Download“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her …