Tag Archives: wendys

Nick Westergaard

January 20, 2020


Marketing as Attraction vs. Marketing as Retention with Wayne Mullins

“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy!

Nick Westergaard

January 29, 2016


Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-42.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided …

Nick Westergaard

February 5, 2014

Brand Snapshot

Fast Food Chains Succeed on Social Media with Unconventionality

bdd brand snapshot

Taco Bell won the Ad Age Marketer of the Year Award in 2013, and for good reason. According to the publication, the chain posted an eight percent increase in US sales in 2012 (double the gains of McDonald’s). The launch …