Tag Archives: verbal identity

December 9, 2019


Developing Smile-Inducing Brand Names with Alexandra Watkins

alexandra watkins on brand

“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.

May 7, 2018


Mastering Your Brand’s Verbal Identity with Al Hussain

al hussain

http://traffic.libsyn.com/onbrand/Al_Hussain_On_Brand.mp3Podcast: Play in new window | Download“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital …