Tag Archives: twitter
Chobani Builds Loyalty with Social Media (Interview)
During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering … 
Building a Brand-Driven Community with Social Media
Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that …
Creating a Social Media Participation Schedule
There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I …
When to Link Your Facebook Page to Twitter
Marketers eyes light up with newfound productivity when they learn they can push updates from their brand’s Facebook Page to Twitter via a simple Facebook application. But is this time-saving measure the best way to go? When does this make …
All I Know About Social Media I Learned from Email
Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as …
Personal Brand Spotlight: Roger Ebert
A couple weeks ago, CBS Sunday Morning (an important part of my weekend routine) profiled film critic Roger Ebert. By now many are familiar with Ebert’s struggles with cancer, which eventually resulted in the loss of his speaking voice.
Take Social Media to the Next Level in 2011
A New Year brings new opportunities for your business. Among these, one that is sure to be a resolution on many to-do lists is taking social media to the next level. You are tweeting, friending, liking, tagging, blogging, and creating content to build your …
On Social Media & Politics
Let me explain why I have politics on the mind during this laid back week between holidays. Tomorrow I’m speaking to a winter-term class at the University of Iowa on “Blogging Elections: How Online Social Media Have Changed Political Communication.” Specifically …
Personal Branding vs. Business Branding: Twitter Usernames & URLs
Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same …
Cool Facebook + Twitter Update
Do you have a Facebook page for your brand? (You should.) Do you have a Twitter account for your brand? (You should.) Facebook and Twitter just quietly made it easier for you to manage your messaging on both simultaneously. The …
