Tag Archives: twitter
Why Hashtags Matter
Recently the Internet has been abuzz with the announcement that Facebook will soon be adopting Twitter’s signature hashtag feature. Already embraced by networks such as Instagram, Tumblr, and Google+, many see this as a big development and a statement on … 
9 Forms of Visual Content You Need to Know About
Social networks like Facebook, Instagram, Twitter, and Pinterest are hungry for visual content. Many of these platforms have been designed to highlight graphics, and with the opportunity to share insights, information, or even a laugh, it’s time that all brands …
Iowa Department of Transportation Uses Social Media for Safety
For the Iowa Department of Transportation (DOT), having a few thousand extra sets of eyes on the roads can mean increased safety for all drivers. Because of this, the department has created a push for social media engagement that will …
Twitter’s New Vine App Redefines Video Content in Six Seconds
Last Thursday Twitter introduced Vine, an engaging new way to create and share concise mobile video content. Actually, Twitter announced their acquisition of Vine Labs and their signature app. Like all things Twitter, Vine is defined by its brevity. What …
Getting Social with Pew Research Center (Interview)
With the political season upon us, there’s a lot of partisan messaging flying around our social media channels. As opinions tweet past us at record speeds, hard data on public sentiment is becoming more important that ever. Recently I chatted …
The 8 Social Habits Brands Need to Know About
There’s not enough good research out there today. This fact is sad but true. It’s especially true in the social media space, where junk research and sensational headlines abound (example — earlier this week The Wall Street Journal forecasted Facebook’s …
What Your Brand Can Learn from the New Twitter Logo
This blog sits at the intersection of branding and social media. There’s nothing more in the crosshairs of this thesis than the branding of a social network. Last week Twitter unveiled a new logo. A new bird really. When discussing …
Why You Should Care About Twitter (Even If You’re Not on It)
I speak to groups about social media marketing a lot. The audience make-up can vary greatly when it comes to social adoption from very advanced marketers looking to take their activity to the next level to small businesses trying to …
New Belgium Brews Community with Social Media (Interview)
I like to write about social media. I also love craft beer. It’s rare when these passions collide but in the case of what New Belgium Brewing is doing on social media, it’s too cool to avoid. The individuals most …
The Scoop on Ben & Jerry’s Social Media (Interview)
For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben …
