Tag Archives: trader joes

July 29, 2019


Using Brand as a Leadership Tool with Lindsay Pedersen

lindsay pedersen on brand

http://traffic.libsyn.com/onbrand/Lindsay_Pederson_On_Brand.mp3Podcast: Play in new window | Download“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the …

May 25, 2015


Rethinking Luxury Branding with JP Kuehlwein

jp kuehlwein

http://traffic.libsyn.com/onbrand/JP_Kuehlwein_On_Brand.mp3Podcast: Play in new window | Download“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and …