Tag Archives: teaching

Nick Westergaard

May 28, 2018

Podcast

Crafting Your Brand’s Signature Story with David Aaker

david aaker on brand

http://traffic.libsyn.com/onbrand/David_Aaker_On_Brand.mp3Podcast: Play in new window | Download“Digital is content, content is stories.” Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I’m not alone. David Aaker has had a storied …