Tag Archives: storytelling
How Stories Can Help Your Brand Stand Out with Aaron Orendorff
http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s … 
Why Story Is Coldwell Banker’s Biggest Brand Asset
http://traffic.libsyn.com/onbrand/Sean_Blankenship_On_Brand.mp3Podcast: Play in new window | Download“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to …
Understanding Brand Strategy with Mark Di Somma
http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …
How Brands Can Tell Better Stories with Bobby Lehew
http://traffic.libsyn.com/onbrand/Bobby_Lehew_On_Brand.mp3Podcast: Play in new window | Download“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As …
8 Tips to Being a Better Brand Storyteller
Skillful storytellers know the age-old adage – show, don’t tell. As elementary as it may sound, there are several tips like this that you can use to engage and maintain readership in your brand’s blog posts. The key is to …
How to Tell Your Brand Story with Park Howell
http://traffic.libsyn.com/onbrand/Park_Howell_On_Brand.mp3Podcast: Play in new window | Download“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA …
Why Your Brand Needs a Narrative with Jonathan Littman
http://traffic.libsyn.com/onbrand/Jonathan_Littman.mp3Podcast: Play in new window | Download“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author …
Social Sound Bite: What You Can Learn from Hillary Clinton’s Video
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-14.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Hillary Clinton’s recent announcement that she’s running for president. Believe it or not, …
Video Strategy Is More Than Just Video
A common question I get concerning video and the Internet is, “Where do I post or share my videos once they’re done?” I hate to tell clients “It depends,” but where and how to post your videos is a much …
How Brands Can Tell Better Stories Like Journalists
Recently, I had the pleasure of being on a panel at an Iowa Newspaper Association event. The panel consisted of many talented individuals in the journalism industry – a photojournalist, a breaking news reporter, and even a TV news personality. At …
