Tag Archives: story

Nick Westergaard

June 17, 2019

Podcast

Remixing Your Brand’s Story and Content with Judi Holler

judi holler on brand

http://traffic.libsyn.com/onbrand/Judi_Holler_On_Brand.mp3Podcast: Play in new window | Download“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear …


Nick Westergaard

February 18, 2019

Podcast

Thinking Outside of the Box and Breaking the Wheel with Jay Acunzo

jay acunzo on brand podcast

http://traffic.libsyn.com/onbrand/Jay_Acunzo_On_Brand_Part_2.mp3Podcast: Play in new window | Download“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo …


Nick Westergaard

January 11, 2016

Podcast

Understanding Brand Strategy with Mark Di Somma

mark di somma

http://traffic.libsyn.com/onbrand/Mark_Di_Somma_On_Brand.mp3Podcast: Play in new window | Download“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to …


Nick Westergaard

November 23, 2015

Podcast

How Brands Can Tell Better Stories with Bobby Lehew

bobby lehew

http://traffic.libsyn.com/onbrand/Bobby_Lehew_On_Brand.mp3Podcast: Play in new window | Download“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As …


Christoph Trappe

January 22, 2014

Branding

5 Ways to Help Your Organization Share Stories

share stories

Many organizations are talking about sharing their stories to connect with customers, donors, or potential connections. Why? Authentic stories are memorable and can build connections. Stories that are new, engaging, and interesting activate different parts in our brain than mountains …