Tag Archives: steve jobs

Nick Westergaard

November 20, 2017

Podcast

How to Create “Aha!” Positioning for Your Brand with Andy Cunningham

http://traffic.libsyn.com/onbrand/Andy_Cunningham_On_Brand.mp3Podcast: Play in new window | Download“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve …


Nick Westergaard

May 4, 2015

Podcast

Guy Kawasaki on Being a Brand Evangelist

guy kawasaki

http://traffic.libsyn.com/onbrand/Guy_Kawasaki_On_Brand.mp3Podcast: Play in new window | Download“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is …


Nick Westergaard

May 31, 2012

Branding

Do You Need a Brand Promise?

We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …


Nick Westergaard

December 12, 2011

Book Review

What I Learned from Steve Jobs (Book Review)

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO …



Nick Westergaard

October 6, 2011

Motivation

Steve Jobs on Innovation, Intuition, & Life

Steve Jobs has passed away leaving behind an unparalleled legacy in American innovation. As my friend and fellow marketer, Bob Abbate, fittingly summed up, “His vision inspired me. His products are the tools of my trade. He was a master …