Tag Archives: startup

Nick Westergaard

February 24, 2020

Podcast

Why All Startups Need a Brand Book with Mona Bijoor

mona bijoor on brand

“Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more thinking about brand than most realize. She’s also the author of the new book, Startups and Downs, The Secrets of Resilient Entrepreneurs. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

November 11, 2019

Podcast

The Future of Marketing Is Collaboration with Vlad Calus

vlad calus on brand

“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

September 30, 2015

Brand Snapshot

Bombas Socks’ Marketing Strategy Encourages Us to “Bee Better”

bdd brand snapshot

Four years ago, David Heath and Randy Goldberg learned what the most frequently requested item was at homeless shelters: socks. This simple fact was the inspiration behind Bombas Socks, a startup that equips the buy-one-donate-one business model and pairs it …