Tag Archives: starbucks branding

Nick Westergaard

August 5, 2019


Brands as Building Blocks of Our Personal Identity with David Lemley

david lemley on brand

http://traffic.libsyn.com/onbrand/David_Lemley_On_Brand.mp3Podcast: Play in new window | Download“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a …