Tag Archives: star trek branding

May 27, 2013

Branding

What Star Trek Can Teach Us About Performing a Brand Reboot

brand reboot

Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to …


April 29, 2009

Branding

How Your Brand Can Live Long & Prosper

For over 40 years, Star Trek has ebbed and flowed with the times — from the glory days of Shatner and Nimoy to the Utopian Picard perfection and, most recently, through the dark wilderness of Scott Bakula. Though some incarnations …