Tag Archives: spin sucks

April 11, 2016


How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich

http://traffic.libsyn.com/onbrand/Gini_Dietrich_On_Brand.mp3Podcast: Play in new window | Download“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! …

June 11, 2014

News & Events

5 Reasons Why You Should Attend Social Brand Forum 2014

social brand forum

With two sold-out years of the Social Brand Forum behind us, we are excited to say that we’re making this year bigger and better than ever. The Midwest’s premier digital marketing event will again bring national speakers and industry thought …

April 23, 2014


Earned Media: The Case For Telling Better Stories Online

In the recent State of Media Report by Vocus, reporters revealed that they are quite likely to find stories or story ideas using social media. And while this is the case, there was an overwhelming response that most still prefer …

April 2, 2014

Book Review

Spin Sucks: Is It Time to Change Your Story? (Book Review)

spin sucks book review

Sex sells. But unless you’re actually selling sex, it’s time to try something new. At least that’s one of the points that Gini Dietrich makes in her latest book, Spin Sucks. 

August 12, 2013

News & Events

Social Brand Forum 2013 Sneak Peek with Gini Dietrich

gini dietrich social brand forum

It’s hard to believe that we are just a few short months away from this fall’s Social Brand Forum at the Iowa River Landing in Coralville. Once again this event brings the best and brightest thought leaders in social media …