Tag Archives: #socialbrand15

October 21, 2015

Content Marketing

How to Write Content That Connects with Your Customers

content writing

Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work …

October 20, 2015

News & Events

Social Brand Forum 2015 Recap: Photos, Videos, Slides, and More

social brand forum 2015

Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at our new home, the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented …

October 14, 2015


How to Make the Most Out of Conference Attendance

conference attendance

Social Brand Forum 2015 is happening TOMORROW and whether you’re able to join us or not, we thought it’d be a good time to offer tips for getting the most out of attending a conference. 

October 9, 2015


Social Sound Bite: Twitter’s Identity Crisis + #SocialBrand15 Sneak Peek

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-34.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, …

September 28, 2015


Designing the Customer Experience with Justine Jordan

justine jordan

http://traffic.libsyn.com/onbrand/Justine_Jordan_On_Brand.mp3Podcast: Play in new window | Download“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey …

September 15, 2015

News & Events

What’s New at Social Brand Forum 2015: Marketing, Music, and Soul

All of us on the Brand Driven team are gearing up for another great Social Brand Forum! We’re especially excited this year, as we have some big changes in store that ensure that this will be our best event yet. …

September 14, 2015


How Culture Impacts Brand Building with Amber Naslund

amber naslund

http://traffic.libsyn.com/onbrand/Amber_Naslund_On_Brand.mp3Podcast: Play in new window | Download“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people …

August 28, 2015


Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-30.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that …

August 24, 2015


How Realtime Branding Is Possible with Insights from Zignal Labs

zignal labs

http://traffic.libsyn.com/onbrand/Tim_Hayden_and_DJ_Waldow_On_Brand.mp3Podcast: Play in new window | Download“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and …

August 10, 2015


Solving the Mysteries of Brand Strategy with Scott Monty

scott monty

http://traffic.libsyn.com/onbrand/Scott_Monty_On_Brand.mp3Podcast: Play in new window | DownloadWas Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and …