Tag Archives: #socialbrand15
How to Write Content That Connects with Your Customers
Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work … 
Social Brand Forum 2015 Recap: Photos, Videos, Slides, and More
Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at our new home, the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented …
How to Make the Most Out of Conference Attendance
Social Brand Forum 2015 is happening TOMORROW and whether you’re able to join us or not, we thought it’d be a good time to offer tips for getting the most out of attending a conference.
Social Sound Bite: Twitter’s Identity Crisis + #SocialBrand15 Sneak Peek
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-34.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, …
Designing the Customer Experience with Justine Jordan
http://traffic.libsyn.com/onbrand/Justine_Jordan_On_Brand.mp3Podcast: Play in new window | Download“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey …
What’s New at Social Brand Forum 2015: Marketing, Music, and Soul
All of us on the Brand Driven team are gearing up for another great Social Brand Forum! We’re especially excited this year, as we have some big changes in store that ensure that this will be our best event yet. …
How Culture Impacts Brand Building with Amber Naslund
http://traffic.libsyn.com/onbrand/Amber_Naslund_On_Brand.mp3Podcast: Play in new window | Download“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people …
Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-30.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that …
How Realtime Branding Is Possible with Insights from Zignal Labs
http://traffic.libsyn.com/onbrand/Tim_Hayden_and_DJ_Waldow_On_Brand.mp3Podcast: Play in new window | Download“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and …
Solving the Mysteries of Brand Strategy with Scott Monty
http://traffic.libsyn.com/onbrand/Scott_Monty_On_Brand.mp3Podcast: Play in new window | DownloadWas Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and …
