Tag Archives: Social Media
When to Follow the Social Media Rules
Rules help us make sense of the world. Go out and be productive during the day when the sun is up and rest your body when it’s dark out. Rules keep us safe. Stay on the right side of the … 
How to Make LinkedIn Work for You
Recently I had one of those ah-ha moments where insight forever changes the way you look at something. In this case it was how I viewed LinkedIn. Many are perplexed by LinkedIn. What does it do? It’s not as fun …
All I Know About Social Media I Learned from Email
Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as …
4 Facebook Page Features You Need to Know About
As you may already know, Facebook recently rolled out an update of its Pages for brands with a new interface and new features. Amidst all of the hullabaloo, many are simply asking — what’s so great about the new Pages …
Cool Facebook + Twitter Update
Do you have a Facebook page for your brand? (You should.) Do you have a Twitter account for your brand? (You should.) Facebook and Twitter just quietly made it easier for you to manage your messaging on both simultaneously. The …
Table Scraps
Our Facebook movement is just a weekend old and already there is news in the form of this post from Mashable. The executive summary is that Facebook has responded — no doubt spurred to action by our incredibly small, er …
Why We Tweet for Clients
Yes, it’s true. We tweet or “ghost tweet” for some of our clients. But this post isn’t meant to be self-promotional but rather a study of social media habits and their adoption by small businesses. This has been a subject …
Positioning Through Presenting
Earlier today I gave my presentation Growing Your Business with New Media to the Iowa City Area Chamber of Commerce’s small business/entrepreneur group. I have given this presentation in different formats to various clients and smaller groups before but this …
Friday, Friday, Friday!
UPDATE: Registration closes Wednesday, April 15th. What are you doing this Friday (4/17) over the noon hour? If you are in the Corridor, we invite you to attend our seminar Growing Your Business with New Media at noon at the …
What You Need to Know About Social Media
Due to advances in technology and perhaps accelerated by the economic downturn, online/social media is quickly overtaking other traditional forms of staying in touch with those who want to hear from you — namely your customers. One can’t simply have …
