Tag Archives: Social Media

November 29, 2012

News & Events

Social vs. Digital: Focusing on the Bigger Picture

Social Media vs Digital Marketing

As I’ve noted before, words matter. Especially helpful are the words or labels we use to communicate concepts with one another. In fact, a more accurate descriptor than the somewhat derisive term ‘label’ might be the more utilitarian ‘handle,’ as …

September 10, 2012

Community Management

How Soon Should Your Brand Respond on Social Media?

social media response time

During a recent talk on social media engagement I was asked, “How soon should you respond to an issue on social media?” I replied, as everyone knows, that the optimal social media response time is 11 minutes, 3 seconds. Duh. …

August 23, 2012

News & Events

Guess Who’s Teaching Social Media at the University of Iowa?

Every now and then I toss a post up here that jumps the tracks from our usual conversation on the intersection of branding and social media. I wanted to do that today to tell you a bit about a new …

May 14, 2012

Community Management

When to Follow-Back

Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar …

May 10, 2012

Social Media Strategy

Social Media Insights from SpongeBob & Thomas the Train

It’s true. We can learn lessons from children all the time. However, did you know that we can also learn a lot from their cartoons as well? Case in point, recently while tapping out some work on the iPad as …

March 15, 2012


MediaTemple Hosts Social Media Support (Interview)

The surest path to social media success comes from aligning your strategy with core organizational goals. Web hosting provider (mt) MediaTemple has done just that, using social to enhance their customer support and, in the process, humanizing a brand many …

3 Types of Fuel for Your Social Media Campfire

No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or …

January 26, 2012

Interview / Social Media Strategy

The Scoop on Ben & Jerry’s Social Media (Interview)

For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben …

January 23, 2012

Social Media Strategy

Rudyard Kipling’s Tips on Social Media Strategy

Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When …

Chobani Builds Loyalty with Social Media (Interview)

During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering …