Tag Archives: social media staffing

November 5, 2014

Marketing Integration

How to Align Communications: Making the Most of Your Marketing

communication alignment

We’re all familiar with the saying, get the most bang for your buck. The same thought process should apply to your communication strategy. No matter the size of the organization, there’s a trend when it comes to communicating across all …

October 24, 2014


Social Media Unicorns + Monica Lewinsky Joins Twitter


http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode41.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Marina Byezhanova, who told us that one of her biggest social media staffing challenges was finding the right people. Let’s chat …

December 27, 2012

Interview / Social Media Strategy

Inside Hy-Vee’s Social Media Command Center

hyvee social media command center

As social media continues to become an increasingly critical brand touch point, many organizations are finding value in implementing a social media command center for listening and responding to customers’ needs. One such company is grocery chain Hy-Vee. Recently Larry …

September 10, 2012

Community Management

How Soon Should Your Brand Respond on Social Media?

social media response time

During a recent talk on social media engagement I was asked, “How soon should you respond to an issue on social media?” I replied, as everyone knows, that the optimal social media response time is 11 minutes, 3 seconds. Duh. …