Tag Archives: social media listening

September 21, 2015


Digital Branding in a Regulated Industry at Allianz

kary delaria

http://traffic.libsyn.com/onbrand/Kary_Delaria_On_Brand.mp3Podcast: Play in new window | Download“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As …

May 27, 2015

Social Media Strategy

Social Listening by Geolocation: Are You Listening to Your Customers?

social listening

In the early days of social listening, typical practice centered around monitoring keywords pertinent to your brand, products, or competitors. This gave marketers a glimpse of how their customers or potential customers referred to the product. But what are your customers …

April 29, 2015

Social Media

4 Tips for Using Social Media to Stay Relevant with Your Audience

social media tips

If you are an avid social media fan, you probably have a fairly extensive list of organizations you follow. Though our interests may vary, if you look closely, there are a few things each of these brands — the best …

May 2, 2013

Social Media Strategy

Are You Listening?

are you listening

It’s admittedly a tired stereotype. In TV shows and movies we are beaten over the head with images of the therapist repeating questions back to the patient for comic effect. “What do you think about that?” As a fictitious talk …

November 1, 2012

Community Management

Emptying the Cup: How to Listen First in Social Media

Recently I had the privilege of attending my inaugural meeting as a member of the professional advisory board for the University of Iowa’s School of Journalism and Mass Communication. As part of this informative day, our group got to meet …