Tag Archives: social listening

May 9, 2016


Brands Need to Listen Up Says Elasticity’s Jason Falls

jason falls on brand

http://traffic.libsyn.com/onbrand/Jason_Falls_On_Brand.mp3Podcast: Play in new window | Download“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide …

May 27, 2015

Social Media Strategy

Social Listening by Geolocation: Are You Listening to Your Customers?

social listening

In the early days of social listening, typical practice centered around monitoring keywords pertinent to your brand, products, or competitors. This gave marketers a glimpse of how their customers or potential customers referred to the product. But what are your customers …

February 18, 2013


The 4 Most Powerful Words a Marketer Can Use

You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.