Tag Archives: social listening
Brands Need to Listen Up Says Elasticity’s Jason Falls
http://traffic.libsyn.com/onbrand/Jason_Falls_On_Brand.mp3Podcast: Play in new window | Download“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide … 
Social Listening by Geolocation: Are You Listening to Your Customers?
In the early days of social listening, typical practice centered around monitoring keywords pertinent to your brand, products, or competitors. This gave marketers a glimpse of how their customers or potential customers referred to the product. But what are your customers …
The 4 Most Powerful Words a Marketer Can Use
You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.
