Tag Archives: segmentation
How to Reach Your Target Audience with the Right Message
Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended … 
How to Develop Fluid Brands with Marty Neumeier
http://traffic.libsyn.com/onbrand/Marty_Neumeier_On_Brand.mp3Podcast: Play in new window | Download“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeier has …
