Tag Archives: rudyard kipling

August 23, 2012

News & Events

Guess Who’s Teaching Social Media at the University of Iowa?

Every now and then I toss a post up here that jumps the tracks from our usual conversation on the intersection of branding and social media. I wanted to do that today to tell you a bit about a new …

January 23, 2012

Social Media Strategy

Rudyard Kipling’s Tips on Social Media Strategy

Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When …