Tag Archives: red bull

June 28, 2021

Podcast

Measuring Experiential Marketing with Jonathan Yaffe

jonathan yaffe on brand

“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into the U.S. market. His first task? Quantifying their experiential marketing efforts. Today he does this for numerous brands through his company AnyRoad. We discussed all of this and more on this week’s episode of the On Brand podcast.


November 2, 2015

Podcast

What Makes a Great Brand with Denise Lee Yohn

denise lee yohn

http://traffic.libsyn.com/onbrand/Denise_Lee_Yohn_On_Brand.mp3Podcast: Play in new window | Download“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her …