Tag Archives: pr

Nick Westergaard

February 22, 2021

Podcast

Transformation-Focused Branding with Allie Martin

allie martin on brand

“I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

June 23, 2014

Strategy

Is There Really No Such Thing As Bad Publicity?

bad press

There’s no such thing as bad publicity. (Right?) How often have you heard that? This adage gets tossed about cavalierly but if you take a step back and think about it — especially in today’s digitally driven zeitgeist — it’s …