Tag Archives: platform

Nick Westergaard

August 26, 2019

Podcast

Positioning Your Brand Platform with Derrick Daye

derrick daye on brand

http://traffic.libsyn.com/onbrand/Derrick_Daye_On_Brand.mp3Podcast: Play in new window | Download“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded …


Nick Westergaard

November 5, 2012

Email Marketing / Strategy

Why Louis C.K. Is One of My Favorite Marketers

As I sit here tapping out this post, it’s a commercial break during Saturday Night Live. I’m watching this because tonight’s host Louis C.K. emailed me earlier asking me to do so. OK. So it wasn’t just me. It was …