Tag Archives: personas

May 27, 2015

Social Media Strategy

Social Listening by Geolocation: Are You Listening to Your Customers?

social listening

In the early days of social listening, typical practice centered around monitoring keywords pertinent to your brand, products, or competitors. This gave marketers a glimpse of how their customers or potential customers referred to the product. But what are your customers …

July 11, 2011


Using Personas to Define Who I Blog For

Whether you’re blogging or broadcasting, knowing your audience is key. It’s the difference between blindly blasting and communicating something of value to a targeted audience. It’s also what defines good marketing. And yet, few explore what knowing your audience really …