Tag Archives: passion

Nick Westergaard

January 24, 2013

Book Review

Building a Commitment Engine for Your Business (Book Review)

commitment engine book review

Commitment. Passion. Culture. Strategy. These big words get bandied about exhaustively in business settings large and small. In some cases these buzzwords get strung together in team meetings in an ill-defined way prompting many to recall that line in The …


Nick Westergaard

March 29, 2012

Branding

The Part of Your Brand You Just Can’t Fake

I love tax season. Let me clarify … I love tax season because it gives me the opportunity to enjoy one of my favorite brand experiences — seeing my accountant. What’s next? I look forward to root canals as well?! …