Tag Archives: outdoor advertising

Nick Westergaard

May 11, 2020

Podcast

Blurring the Lines of Branding & Storytelling with Lee Tone

lee tone on brand

“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it’s even harder today. We discussed all of this on this week’s episode of the On Brand podcast.