Tag Archives: northwestern university

Nick Westergaard

March 6, 2017

Podcast

Reinventing Integrated Marketing Communications with Don E. Schultz

http://traffic.libsyn.com/onbrand/Don_Schultz_On_Brand.mp3Podcast: Play in new window | Download“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing …